.YOU MAY not understand it, however various typefaces elicit various feelings. Serif font styles, with tiny strokes in the end of letters, are commonly found in books as well as papers. They appear trustworthy as well as reliable. Sans serif fonts, which appear, can look modern as well as informal. Visual uniformity offers readers a feeling that they recognize where they stand it aids to build depend on. In the case of The Business analyst, it specifies the tone for our news.